Heineken by Wieden + Kennedy Amsterdam with the new tagline “Open Your World”
Snickers by BBDO New York but people are wondering, “Is this too soon after the recent shark attacks?”
Intel/Adidas Virtual Shoe Wall by Start Creative London brings a touchscreen wall into a small store in order to display large inventory.
Caribou Coffee’s Bus Shelter Oven by Colle+McVoy promotes their baked sandwiches by heating up those waiting in the cold.
A lot of Nike’s great branding is based on their image to use sport to make a better world. Recently, Wieden and Kennedy created a new website for the company’s cause and it is an example of great design through the use of HTML5. This relatively new web code has been virally seen in action for Arcade Fire and Google’s project for an interactive video, The Wilderness Downtown. As we can already see, it allows for more possibilities of design and storytelling. W+K have utilized HTML5 to create a tasteful scrolling experience that gets the company’s mission communicated in a clear, clear fashion. Check it out.
Wired recently named the guys over at The Viral Factory as “The Web’s Mad Men”. Rightfully so, too, because they are creating some phenomenal content for brands with consistent success (Diesel’s Safe for Work, Ford Ka’s decapitated cat), which supports that getting a video to spread virally can indeed be methodical. The article gives some small insight into their process and outlook on their specialty service: 1. you have to be aware of all the memes by being active in communities. 2. The future lies in live online video because it bridges the gap between web and user even closer. Check the full article here and also their spot for Samsung below. Under that, an infographic depicting the analytics of online video should help advertisers dissect appeals.
The Dieline Awards for 2010 have been announced and their winners gallery is filled with great examples of package design from this past year. Check out all of them here.
Wonderful graphic depicting by KISSmetrics the effect of color on the consumer. It just reinforces the importance of the palette used in any design, whether it is analog (packaging, print, etc.) or digital (website, social network, etc.). Here is a helpful online community that experiments with mixing and matching colors and patterns.
Simply highlighting some of the nice work Goodby, Silverstein and Partners has been releasing as of recent. I’m sure many of you have at least seen the TV spots by Logitech. The creative agency is one of the best in the industry and a personal favorite on my list. They have won numerous awards in the past, including Ad Age’s “Agency of the Year” and Adweek’s “Agency of the Decade”. Some of their clients include: Hewlet-Packard, NBA, Sprint, Nintendo, Netflix and Adobe. They work under the philosophy, “Art Serving Capitalism”, not only because creativity makes for good content, but that business is done best when approached with the same “sense of craft and surprise associated with art.”
Yahoo! Bus Stop Derby – Yahoo! has set up a social gaming hub by transforming 20 different bus stop shelters in San Francisco into touch-screen arcade systems. One is set up in each neighborhood of the city and users can challenge players at other bus stops with one of the four different available games. Points are rallied to that neighborhood/stop and the one with the most will win an OK Go concert in their area after the 2 month challenge is over. Great way to wait for your ride.
Logitech Revue & Harmony – Superb spots for some of the company’s new products. The Kevin Bacon one is hilarious, which has inevitably made it viral and the robot ad is delightfully charming.
Past (monumental, recognizable) work from the great minds:
Ray C. Loyd 